Welcome, Blog Elevated friends! Thanks so much for attending the Pinterest session. I’ve added the slides from the session and a few more links and tips:
We didn’t get a chance to chat much about group boards at Blog Elevated but it’s super important that we do.
1. Group Boards DO NOT share followers with everyone in the group.
A group board will only reach the audience of the member who started it. To grow collectively, 1 – You need to choose the Pinner (not blogger) with the largest, most responsive audience in that category. 2 – Members will need to promote it outside of Pinterest to bring new followers to the group.
2. What’s the point in a group board if you don’t pool audiences?
- Taking advantage of a whole new group of people you wouldn’t have access to on your own.
- Engaging an audience (collectively) on a specific niche.
- Creating THE best resource for that type of content.
- Associating yourself with peers and colleagues as experts or go to’s on a subject
The “500 Club”
I’ve created a special board for some of my top performing pins. Use this if you want to see what’s trending, how to craft a description, or general what makes a good pin kind of stuff. Keep in mind, these resonate with my audience, which might not be the same as yours. Find a few that would be applicable to your audience and test them out. They should perform well for you too.
Text that wins:
Points to Remember
Play With Words
What you say is as important as what you pin. Don’t just state the obvious – add value, add funny, put your mark on it
Be ruthless about who you follow.
Don’t be afraid to unfollow an uninspiring board. Remember the beauty of Pinterest, is only takes one click. The less time it takes you to come in and find new material, the better the experience for everyone. I repeat, this is the one network it does not pay to follow your friends & family.
Move your boards around, change your covers, think about what they look like next to each other, in a row together, etc
Repin from people you follow (but check the link first!)
Pin blogs you read on your own and your own posts from the source (Original vs. Repin)
Pin from the author
It’s great to pin round-ups and kudos to the person who found all those links, but if pinning one item from a round-up. Pin from the original author, give credit where credit is due. Non-bloggers won’t get this, so it’s up to you to enforce it.
Holidays start early on Pinterest, at least a month in advance.
When you start seeing things pop up on Pinterest and you aren’t even close to publishing your posts, recycle your old content. What’s old is new again.
Let Pins Breathe.
People will see them as long as YOU don’t cover them up. This also applies to people in group boards you own so be strict about how often they can pin.
ROCK those Alt tags
This is your chance to do a tiny bit of work, with a TON of great reward. The Alt tag is the Pinterest default description. Fill it with an amazing call to action and visitors will be marketing your blog for you, over and over and over again. Score!
- Keep a list of your favorite, most inspiring pinners. Visit often
- The 50/50 Rule. Strive to be above average; 50% repins you find from your feed and 50% new content you bring to the site — this could be your work, or from blogs in your feed reader or anywhere you happen to stumble on something Pin-worthy.
- And btw, not everything is pin-worthy. Approach pinning like decluttering — is it useful, is it beautiful, is it something I love?
- Check to see what’s being pinned from your own site. Perhaps you should be producing more of this content!
My favorite analytic tool. Tailwind allows you to find what your readers are responding to and shares data about your growth on Pinterest. Tracks new followers, shows repins and allows you to see what your audience really wants.
Note: This product is not free, I tried the 30 day trial and decided it was worth the $29 for me to have these analytics at my fingertips. This may not be the case for you. *This is an affiliate link
A Facebook group centered on sharing the newest developments from Pinterest and information from the web. Discuss best practices, new uses, tools, highlight brand usage, personal/professional use and share our passion for Pinterest. Weekly Twitter Chat on Wednesdays at 9PM EST for #PinChat
#PinChat Founded by Kelly Lieberman @tribe2point0
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